Resources & Announcements
Resources & Announcements
Expert insights and strategies on raising capital, closing
customers, and leveraging emerging tech for rapid growth.
Expert insights and strategies on raising capital, closing customers, and leveraging emerging tech for rapid growth.
Multidisciplinary Expertise
How To Build An Instant Growth Team
Dedicated growth teams focus on what matters most for early stage businesses, acquiring customers (cashflow) and securing investors (capital).
They are an instant scaling resource that seamlessly integrates into existing team structures to not only drive growth but also ensure companies remain lean and agile.
Learn more about the 3C Model as a complete growth solution:
• Capture – build marketing infrastructure
• Convert – generate and close key sales
• Capital – raise financing with confidence
READ MORE >
Welcome FITGMR
Redefining Gaming & Partnering with FIFA
We’re thrilled to partner with FITGMR, the pioneering platform empowering gamers worldwide to play, perform, and live better. Together, we’ve developed FITGMR’s Series A narrative, financial model, and GTM financing strategy helping the team position their health and performance technology for global expansion.
Backed by partnerships with FIFAe, Cloud9, and Tencent, FITGMR is integrating wellness and data science into gaming culture, redefining what it means to play at your best, on and off the screen.
READ MORE >
Welcome Roadport
The Next-Generation of Highway Hubs
We’re proud to support Roadport, a pioneering Australian venture reimagining the roadside experience through large-format, multi-use highway service centres.
Together, we’ve shaped the strategy, design, and investor narrative that are helping Roadport attract key institutional partners and secure major investment commitments from professional investors.
With a national rollout underway and flagship sites already secured, the team is setting the new standard for regional infrastructure, combining renewable energy, EV charging, RV tourism, and accommodation to power Australia’s connected future.
READ MORE >
Supercharging Your Marketing & Sales
How To Get Started On Building Your Generative AI Tech Stack in 2024
Supercharge Marketing Sales
How To Get Started On Building Your Generative AI Tech Stack in 2024
Are you just getting started on your AI tech stack? Here’s some specific builds and use cases we’re using to build Marketing & Sales LLM architecture for emerging B2B technology:
1. Programmatic data solutions for enhanced CustomGPTs via ChatGPT - e.g. preprocessing industry data for marketing and sales insight;
2. Utilize tools such as LangChain and Flowise for highly visual AI model integration, deployment and optimization; and
Scaling With Systems
The Complete Guide To Content Marketing
A complete content tech stack is necessary in today’s crowded and noisy marketplace. Here’s our breakdown for creating strategic content at scale and how you can build a well connected content tech stack.
i. Research: Tools like LinkedIn, BuzzSumo, Pitchbook and Crunchbase are vital for gathering insights and making informed decisions. There’s no longer a need to guess around successful messaging.
ii. Design: Great design goes beyond looks. Utilizing Figma, PowerPoint, Adobe Photoshop, help create compelling visuals that draw in your audience and maximize understanding.
Welcome Martec
Scaling Employer Branding Globally
We’re proud to celebrate our latest collaboration with The Martec, an AI-powered platform transforming employer branding across the enterprise landscape.
Together, we’ve shaped narratives, B2B sales presentations, and strategic landing pages that have already helped The Martec close major partnerships and six figure enterprise B2b contracts across global markets.
Through our shared focus on strategic narratives/storytelling, clarity, and design precision, The Martec continues to scale its impact redefining how organizations connect people, purpose, and performance at global scale
READ MORE ->
The Power Of Storytelling
Congratulations To Our Friends At Auric!
Proud to hear that Auric Essentials has been crowned the Australian Startup of the Year, earning the prestigious opportunity to represent our country at the Entrepreneurship World Cup (EWC) in Riyadh, Saudi Arabia, last November 2024.
The Entrepreneurship World Cup is one of the globe's most significant and diverse startup pitch competitions and support programs, having given out a staggering $4 million in cash prizes and $150 million in in-kind prizes. The competition has become a cornerstone for entrepreneurs aiming to catapult their ventures into global success.
Why We Built The LAP Model?
Tomorrow's B2B Companies Need
Strategy, Speed & Scale
Why We Built The LAP Model
Tomorrow's B2B Companies Need
Strategy, Speed & Scale
Last year, the LAP team helped over 40+ businesses market, sell, and raise with their technology offerings and services, helping them to close critical deals to accelerate their growth.
Here are the top 5 reasons why we built the LAP model and why an integrated approach is the future of business success:
1. A Powerful, Unified Narrative: An integrated approach ensures that marketing, sales, and product narratives are not just aligned, but synergistic.
Messaging Technology
3 Simple Steps To Building Sophisticated & Precise LLM Solutions For Your B2B Technology
Emerging B2B technology can be difficult to position and explain (not to mention creating clear & impactful messages at scale!)
Here's how we are building sophisticated LLMs for founding teams with speed, performance, and precision.
𝗦𝘁𝗲𝗽 𝟭: 𝗗𝗮𝘁𝗮 𝗖𝗼𝗹𝗹𝗮𝘁𝗶𝗼𝗻
Effective AI messaging models start with gathering diverse, high-quality data. This ensures your models have a rich data set to handle various copywriting tasks for all types of channel requirements. The essential sources are:
Welcome Jaimee
Launching Into The Exponential World of Digital Humans
We're excited to announce a groundbreaking addition to the LAP network in the rapidly expanding $527.3 billion Digital Human Market— please welcome Jaimee!
In an exponentially growing market, the AI companionship space is ready for innovation. Jaimee is the first AI companion for women, designed by women for women. With empathy, understanding, and personalization at the core of the technology, Jaimee offers a blend of fun, support or romance; meaningful interaction, trained on female data, that understands you better and better with each conversation.
Our business thrives on a core philosophy of dedication to our client’s success. We are passionate in bringing world changing visions and missions to life.
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